Creating Logos - Part Two

This second logo is made for a distribution company, I came up with a name for it and decided to attempt to create a chaotic appeal for it.

To begin with I was adamant on having the first letters of each word stand out from the rest, my first try at this was to simply paint over them in black, this was not successful when adding effects though.

After adding the effects for the background that I wanted to use it was clear that the black text would not work, so I decided to change it to crimson red, which was much more effective. After this I added one last effect so that the background would appear to be completed. The finished logo is shown below.