Animated Logos

Creating Logos - Part Three

Above are screen shots of the third logo I had to create, this wasn't for a company but for the actual title of the film which will also be displayed during the opening sequence. As is visible through the images this was an experimental process in which I tried a few different combination until final deciding upon one which was a bit more simplistic compared to others I attempted. There are also screen shots above of me editing the image into sequence using final cut express, the final image shows the finished product how it will look in the film introduction, I decided I preferred the look when all color was drained.

Creating Logos - Part Two

This second logo is made for a distribution company, I came up with a name for it and decided to attempt to create a chaotic appeal for it.

To begin with I was adamant on having the first letters of each word stand out from the rest, my first try at this was to simply paint over them in black, this was not successful when adding effects though.

After adding the effects for the background that I wanted to use it was clear that the black text would not work, so I decided to change it to crimson red, which was much more effective. After this I added one last effect so that the background would appear to be completed. The finished logo is shown below.

Creating Logos - Part One

To begin with I chose the name for my production company and a suitable text to associate it.

Next I began messing around with different paint brush effects to try and find one that could accompany my chosen text. My aim was to create an image that would have a retro look and appear as though it could have been handwritten on stained paper.

With the added effect the image immediately appeared enhanced, there was still some blank spaces though and despite that being part of my aim I needed to add something else. I chose an altered version of the first effect I used.

Because of this second effect I chose it made the stain and splatter an illusion that it was not created by one spill, so that adds to the aim of a retro look because multiple stains would infer that it had been neglected for longer. With this aim I also managed to create an image that looked professional too. The image below is the finished version of my production company logo. As a final touch I added a relatively dull background with parts of the color faded. The color the text and effects are complemented by the background color so the whole image is quite effective and easy to read.

Soundtrack Construction

Below are screen shots taken during the creation of my soundtrack. It was made experimentally as I didn't initially think that the mix I chose would work together as a soundtrack or even simultaneously with my footage. The screen shots display how I edited the volume levels in order to seamlessly blend the entirety of the soundtrack together.

Research and Planning Feedback

I was instructed that it would not be possible to film my initial idea, so I had to alter what the content of my product would have been. By doing this, the sub-genre of action in the strong thriller genre that it is was removed.

The narrative of my product was actually made stronger by the removal of the action sequence idea.

I was also told that in the animatic, because I had indicated a 43 second long shot that the idea may have to be altered when it comes to creating the product. It is possible however that I can test how well the technique will work in my rough cut product.

Production Update

6 weeks until Easter
4 weeks remaining on product construction

Monday 5th March - Rough cut of final product

Monday 19th March - Deadline for final product

Monday 19th - Friday 30th March - Working on 7 evaluation questions

MONDAY 16th APRIL - COMPLETED PORTFOLIO HAND-IN

In next 2 weeks - Logos made, SFX + track, shooting

Vlog #1 - Film Idea Changed

Model Release Forms

Hazard Evaluation

Production Risk Assessment
Project title: Confusion                                              Shooting Date:
Location (One form per location): Vane Terrace

Producer: Alex Challies                                             Date:
Course: Media Studies                                               Level: AS

All Hazards that apply to this location:

- Audience / Public
- Heights
- Noise
- Roads
- Slipping, tripping, falling
- Smoking on set
- Stunts

Animatic

Primary Audience Research

I conducted primary audience research in order to:
 - Find out what appeals to my target audience
 - To discover any flaws or potential improvements that could be made to my film genre
 - To identify gaps in the market, and place a refreshing new twist on the genre



This is the chosen product I researched.
These are the questions I asked:

1. What did you think of the method used to display the title of the film?
2. What do you think of the locations used?
3. Do the opening titles give any indication towards the film's genre?
4. Can you understand the narrative from the opening sequence?
5. How do you feel whilst watching it?
6. What is the highlight of the opening sequence?
7. What is a weakness that you would improve?

From my audience research, I found that:
1. It felt somewhat forced and yet fluent simultaneously. This added an eerie aura as it was producing two conflicting views.
2. The locations appear to be random but later on in the film it is revealed that they are all significant to the narrative. This is affective because the audience feels a sense of joy from recognizing the introduction later on.
3. The opening titles give an indication towards a supernatural thriller, this is not the primary genre but the film has aspects of this.
4. There is absolutely no understanding of the narrative from the opening sequence, this is typical of the genre and equally effective as a technique.
5. Whilst watching this I feel like something is missing, which is the intention that the director had in mind. It shows an apparently random sequence but there is an unfinished sense in terms of the character.
6. The highlight of the opening sequence is how the very first shot lasts about 35 seconds, which is a long time for a single shot. From this it blends to reveal the film title.
7. One weakness that I would improve is the effects used to reveal the film title, although it fits with a strength it does feel slightly forced.

This tells me that the genre I have chosen is quite complex, there are many different techniques I could use for a successful execution but I must ensure that it all seems fluent, none of it forced. It also tells me that I can't show many indications towards the narrative right away, I need to maintain an unknown aspect and build to an understanding during the film. This does not come into the opening sequence however so I just need to make inferences towards a complex narrative.